Overview
A fashion label selling mainly through Instagram and WhatsApp was losing orders in long chat threads and could not scale beyond what the founder could answer personally.
The Challenge
Customers were used to chatting, not filling forms, and most paid by mobile money rather than card. The store had to feel as easy as a WhatsApp conversation while giving the team a proper order pipeline, stock control and delivery tracking.
Our Solution
We designed and built a fast, image-led storefront with a two-step checkout supporting mobile money and cards, automatic WhatsApp order confirmations and delivery updates, and a simple back office for products, stock and orders. The brand identity was refreshed for the web with a new typographic system and photography guidelines.
The Results
- Online sales tripled in six months
- Average order processing time down from 2 days to 3 hours
- Cart abandonment reduced by 35% with mobile money checkout
- Now shipping to 5 countries
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